Tuesday, November 17, 2009

Hot 93.3 FM Lets Go Of Staff

From the internet killed the radio department... Deborah Sengupta Stith over at the Statesman is reporting that Hot 93.3 FM is letting go all of their on-air staff. This is definitely a shame for Hot 93.3 FM and the Austin community as a whole. I can't help but think that this is a reflection of the Hip-Hop market here in Austin. Realistically, at the end of the day, a business like Hot 93.3 FM evaluates its products and services and has to decide if they can continue and be profitable or if they need to offer different products and services. I definitely feel there is a market here for Hip-Hop; we just have to work through this and figure out how to tap into it. Here's yet another wake up call to the community, support your local Austin Hip-Hop, whether it's the radio stations, musicians, clothing stores, dancers, graffiti artists, everything...

I hope all at Hot 93.3 FM all the best in their future endeavors.

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